Kabbage, an online financial technology company in Atlanta, has been tracking recovery trends and growth outlook of U.S. small businesses. Polling 563 small-business leaders, its latest installment exhibits how small businesses are adapting to a shifting market as they look beyond pandemic-wrought challenges, adjust for inflation and modify hiring approaches.
Small businesses are preparing for a new type of market. One that’s not driven by the direct effect of COVID-19, but rather one determined by the economic aftermath of the pandemic. Economic indicators like inflation will require adjustments, but the new data illustrate how small businesses are making changes and adapting.
Data suggest small businesses are now less affected by the pandemic. In the latest Small Business Recovery Report, responses showed more than 90 percent of businesses did not have to stop, slow, limit or shut down their companies due to the Omicron COVID-19 variant, while 70 percent stated they were not affected at all.
With pandemic challenges subsiding, small businesses are growing. Respondents reported their average monthly revenues increased 77 percent in the last six months, from $47,900 in July 2021 to $84,935 in February 2022. Additionally, average monthly profits have increased an average of 39 percent in the period.
These growth percentages are heavily weighted toward larger small businesses. The smallest small businesses — those with fewer than 20 employees — reported a 13 percent increase in average monthly revenues and a 12 percent increase in average monthly profits from July 2021 to February 2022, while large businesses reported 145 percent and 29 percent, respectively.
Respondents reported increasing prices by an average of 21 percent across industries, largely due to increased costs from their vendors (54 percent) and of raw materials (45 percent).
Looking ahead, 65 percent of businesses plan to keep prices at this inflated rate for the next six months, while nearly one in five (18 percent) said they plan to raise prices even more. Combating increasing costs of their own is a primary contributor, and over half (53 percent) expect their business to be affected by supply chain issues for the next three months to a year.
The Department of Labor’s February jobs report shows that employers added 678,000 jobs in February and the unemployment rate declined to 3.8 percent — the lowest level since the COVID-19 pandemic hit two years ago.
With more headcounts filled from a decline in the unemployment rate, those record numbers were corroborated in the Small Business Recovery Report. Three- quarters of the smallest small businesses said they are not hiring. Yet, challenges persist among medium and large small businesses as 59 percent reported hiring today is just as, or more, difficult than it was at the end of 2021.
